DESIGN JOURNAL: POST 3

1. STATEMENT OF PURPOSE

In simplistic terms, the overall purpose of my logo will be to attract customers to a potential photography company I would create. I want my logo to be simple yet creative. I also would like it to be easy for people seeing my logo to identify it as something having to do with photography. My demographic would be directed at people of all ages but I would probably like to specialize in shooting photos for companies dealing with clothing brands and magazines shoots, something that deals with a human model. Since I mostly shoot photos outside I would want my logo to encompass my love for outdoor photography as well.

2. RESEARCH

 

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This image is the perfect example of something i would want my logo to look like. The font is simple but still creative which is demonstrated by the script font that is also easy to read. The leaf sketches around the text is demonstrates the outdoors which is something that i would like to do as well. photo source (x)

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This logo has the same idea as the one above it. I like the way one leaf sketch is present, nothing more. It shows that what is most important is the text that is written. photo source (x)

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This logo is the most simplistic of the 3, which is what i really enjoy. The attention is drawn right into the square that contains the text. The font is very easy to read and fits into the shape perfectly. photo source (x)

 

3. DESIGN PLAN

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